Friday 26 August 2011

Barrie Spelling IDM Summerschool 2011 (Friday)


In what had seemed like no time at all, Friday was upon us, and it was time for the pitches.  All eager to impress and uncertain of what our colleagues had come up with, everyone was a tad nervous.  But (bar some slight technical hiccups) there was nothing at all to worry about, everyone delivering both fantastic and wildly differing pitches.  It was also really helpful that all groups were given highly detailed feedback from the panel, and allowed to see the concept that won Rapp the account.

[Considering that revealing the particulars of our pitch would require examining the issues Bacardi currently have, it would be unfair on the brand to do so.  As such, youll just have to trust me that it was great.]

This sadly marked the end of the week and it wasn't long before we all had to part ways to get our respective trains and planes to take us back to all corners of the UK.
However, with the wonder that is social media, many of us keep still keep in contact, or have managed to gain employment together as a direct result of the summer school.

As such, whilst the fat lady has almost finished singing, the praises of all those whose efforts went into putting the summer school together must first be sung.  Whilst I'm sure there are numerous people behind the scenes that need thanking for the programme, principally Janice Pickard, all those who came in to speak to us, and all those who we spoke to at the Patrons' Evening must be thanked enormously.

Speaking on behalf of the others, I think it's safe to say that we all had a fantastic time.  We all learnt a huge amount, met some fascinating people, and got the opportunity to do some brilliant work with some like-minded friends. 
With such a high calibre of delegates, agencies and clients all involved in this year's summer school, I would highly recommend to all getting involved in any way possible in the future.

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